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There is another, legitimate form of "Internet Marketing" which operates much more closely to a traditional marketing business, but men like Raygoza have co-opted the term and run with it.
In some ways, his kind of Internet Marketing is an evolution of the old "make money from home, stuffing envelopes" ads you used to find in the back of Rolling Stone magazine, alongside those promising to make you a world famous songwriter or a musclehead who no longer has to take crap from bullies on the beach.
According to Jones, The Salty Droid is a satirical character he dreamt up between jobs, while studying the Ruby on Rails open source web framework and blowing off steam on Twitter and Blogger. "This whole project kind of flashed to me in a second. They're using all these open tools, and it's great for their scam, but it's really vulnerable to what I'm about to do.’ And it is really vulnerable to what I'm doing." In Internet Marketing, there are a few terms you have to know before you get started: leads, lead generation, and product launches.
"The moment where I had the idea for The Salty Droid [blog] is actually on the site, it's a really early post where I'm talking to this guy on Twitter, he responds to me — his name is Matt Bacak," a well-known Internet Marketer. A "lead" is a prospective customer, and "lead generation" refers to the creation of possible customers and building lists of these people.
This is what the Internet Marketer is after when they sell you a book.
In the internet, con artists have found a platform that allows them to scale their scams far beyond the penny stocks and worthless real estate deals of the past.
The Salty Droid is the pseudonymous blog of Jason Jones, a 36-year-old lawyer living in Chicago.
It operates out in the open — with poorly designed websites, tacky infomercials, and outrageous claims designed to scare off the wary and draw in the curious, desperate, and naive.
The Internet Marketer positions himself as a marketing "guru" with a product or coaching services guaranteed to generate income.