Speed dating commercial
The It's one thing to step into a racy, red Ford Mustang with a cute gal sitting in the driver's seat.
It's something, else, entirely, when unbeknownst the to her clueless male passengers -- she's actually a stunt driver whose social media mission is to take them on the hair-raising, rides of their lives.
Never mind that it's all being secretly filmed by Ford specifically to go viral.
The Ford Valentine's Weekend mission: get lots of eyeballs on its Mustang video prank. Between Monday and Friday, Ford got upwards of 5 million views for its Mustang GT "Speed Dating" video posted on the Ford Today You Tube channel. Ford worked with a talent agency that pretended to be seeking young actors to audition for a new TV show pilot about dating.
It's one thing to step into a Mustang with a cute gal in the driver's seat.
It's something, else, entirely, when unbeknownst the to her male passengers -- she's a stunt driver on a social media mission.
Harvey even has his own Facebook page with over 35,000 fans!
Andy Seltzer: I think I had randomly signed my pop-punk band up in high school when I was 16 without knowing what the company truly did.The actors were asked to meet up with the show's supposed "star" who would determine if there was enough chemistry between them. When they first step into her Mustang GT – with a manual transmission – she acts like she hardly knows how to drive it.That "star" was actually female stunt car driver Prestin Persson. Persson tells them it's too noisy in there and suggests they go somewhere else to talk. They, meanwhile, roll out some cheesy lines and massage their egos.And after members of BMI’s Creative team noticed the chemistry between Rogers and Seltzer, they knew they were onto something.As an up-and-coming indie singer/songwriter with an already-fervent following and an ambitious songwriter/producer, Rogers and Seltzer were matched-up with a certain task in mind, but what actually transpired was something more than anyone expected.